The Indian Association of Tour Operators (IATO) will now start promoting outbound tourism to neighbouring countries in a bid to help its members expand their horizon of business as well as improving bilateral ties with the countries to get more tourists to India and simultaneously send tourists from India to such destinations. The association invited Dubai Tourism, TCEB and Thai Airways to discuss their plans to work together. The association is also working to promote outbound operations for its members with an intent to develop a model of cross-border tourism.
In a first such interactive meeting organised for IATO members who do outbound or want to do outbound, IATO introduced its members with the idea and intent to promote outbound tourism as well.
Sharing more details, Rajiv Mehra, VP, IATO & EC Liaison, Outbound Tourism Promotion Committee said that they are first looking to target the neighbouring countries like Thailand, Dubai, Vietnam and can further move on to other countries. “Let us learn things and promote India for inbound tourism to our neighbouring destinations and also for outbound tourism so that more Indian tourists travel abroad. Whatever less business is coming to India, let us get it filled up with such initiatives,” he said.
The association is planning to organize such ‘Outbound Knowledge Forum’ bi-monthly now on with talks going on with at least three other NTOs.